AVERY  LIBRARY 
COLUMBIA  UNIVERSITY 


A Happy 
Purchase 


CHICAGO  . 

. III. 

BUFFALO  . 

. N.  Y. 

UTICA  . . 

. N.  Y. 

COLUMBUS 

. Ohio. 

INDIANAPOLIS,  Ind. 

OF  HOUSE  PAINTS  MEANS  A SELECTION  OF  COLORS 
THAT  ARE  PLEASING  TO  THE  EYE  AND  THE 
SELECTION  OF  THE  RIGHT  QUALITY  OF  PAINT. 

In  this  booklet  we  have  endeavored  to  show  combinations  of 
tints  that  harmonize  for  the  body,  trimming  and  roof;  if  a satis- 
factory selection  cannot  be  made,  however,  we  will  gladly,  upon 
receipt  of  description  or  drawings  of  any  buildings,  submit  further 
suggestions  (free  of  charge)  designed  by  special  artists  employed 
for  this  purpose. 

Price  per  gallon  means  little  in  the  selection  of  Paints  as  the 
highest  priced  Paints  are  generally  the  cheapest  in  the  end,  on 
account  of  their  extra  covering  capacity,  allowing  nothing  for  the 
extra  time  of  wear  or  the  maintaining  of  the  color,  gloss,  etc. 

We  aim  to  produce  a Paint  that  for  a trifle  more  per  gallon  will 
paint  a building  as  cheap,  if  not  cheaper,  than  tire  cheapest  Paint. 


THE  'WfARREN  PAINT  CO. 
VT  WARREN,  OHIO. 


Digitized  by  the  Internet  Archive 
in  2017  with  funding  from 
Columbia  University  Libraries 


https://archive.org/details/happypurchaseOOwarr 


Body  No.  106  Pearl  Gray.  Trimming  No  Outside  White.  Roof  Green  Shingle  Stain. 


jZ?  Guarantee  to  Our  Patrons  ^ 


WHHX  our  Ready  Mixed  Paints  are  applied  according  to  our  directions 
to  a surface,  free  from  dampness,  with  the  first  coat  thinned  out  with 
50  per  cent,  of  Raw  Linseed  Oil,  we  guarantee  them  not  to  scale,  chalk  or  flour 
off,  being  made  from  Pure  Lead,  Oxide  of  Zinc  and  Linseed  Oil  ; and  if,  after 
three  years’  trial  it  should  fail  to  give  the  satisfaction  guaranteed,  we  agree  to 
furnish  any  Paint  you  may  select  to  repaint  your  buildings,  or  refund  the  cost  of 
the  same. 

This  is  the  highest  grade  of  Paint  that  has  ever  been  offered  to  the  public. 
More  durable,  permanent  and  economical  than  lead  and  oil  prepared  by  hand. 


Chicago,  III. 
Buffalo,  N Y. 
Columbus,  o. 
Utica,  n.  y. 
Indianapolis,  Ind. 


THE  WARREN  PAINT  CO. 
Warren,  OHio. 


Body  No.  109  Ivory.  Trimming  No.  104  Moss  Green.  Roof  Green  Shingle  Stain. 


Pure  Lead  vs.  Warren  Paint. 

Metallic  Lead  takes  up  about  25%  of  its  own  weight  when  it  is  converted 
into  White  Lead.  This  extra  w’eight  is  in  moisture,  acids,  etc.,  and  as 
soon  as  it  is  mixed  with  oil  and  exposed  to  the  weather  this  excess  is  set  free 
and  immediately  attacks  the  oil. 

When  the  oil  is  destroyed  there  is  nothing  left  to  hold  the  lead  and  hence 
we  so  often  see  and  hear  of  Lead  chalking  or  flouring  off. 

In  the  manufacture  of  the  Warren  Paints,  oxide  of  zinc,  an  indestructible 
pigment,  is  used  in  connection  with  the  lead,  and  by  a special  treatment  the  zinc 
is  allowed  to  take  up  what  the  lead  throws  off,  which  links  these  two  pigments 
together,  forming  an  alloyed  pigment.  This  being  unchangeable  it  will  in  no 
way  destroy  the  oil,  hence  the  Warren  Paint  is  left  to  be  destroyed  only  by  the 
wear  and  tear  of  time. 


Body  No.  100  Chocolate.  Trimming  No.  109  Ivory.  Roof  Green  Shingle  Stain. 


The  White  Lead  of  To-Day  and  the  White  Lead  Father  Used. 

It  is  quite  a common  idea  that  the  carbonate  of  lead,  as  sold  by  the  lead 
trust,  makes  a good  paint.  This  notion  was  born  in  the  early  days  when  white 
lead  was  practically  the  only  paint,  and  before  the  great  lead  combination  was 
formed.  More  time  was  taken  then  in  the  corroding  of  lead,  the  acids  thorough- 
ly removed  and  the  lead  thoroughly  aged,  and  in  the  majority  of  cases  oxide  cf 
zinc,  or  some  other  indestructible  pigment  was  added,  but  labeled  and  sold  as 
pure  lead.  The  lead  got  the  credit,  while  the  zinc  made  it  durable. 

The  pure  white  lead  of  to-day,  as  sold  under  any  of  the  many  brands  con- 
trolled by  the  combination,  or  any  other  make  of  carbouate  of  lead,  will  only 
stand  a few  months  without  chalking  and  turning  dark  under  the  action  of  the 
atmosphere. 

Just  what  zinc  did  for  lead  years  ago  it  is  doing  for  the  Warren  Paints 
to-day  ; hence  we  guarantee  them  to  wear  twice  as  long  as  pure  lead  and  oil 
mixed  by  hand.  They  finish  with  a gloss,  hold  their  color,  cover  better  and 
cost  less. 


Body  No.  104  Moss  Green.  Trimming  No.  109  Ivory.  Roof  Red  Shingle  Stain 


A Word  About  Zinc. 


Experiments  have  been  made  in  coating  iron  with  a solution  of  lead,  but 
have  always  resulted  in  failure,  while  we  all  know  that  galvanized  iron,  where 
the  coating  is  an  alloy  based  upon  zinc,  will  wear  many  years. 

We  also  have  the  experience  of  the  French  Government,  who  for  many 
years  ordered  nothing  but  zinc  to  be  used  upon  all  their  public  buildings.  Zinc 
makes  clearer  tones  of  colors  and  prevents  the  tints  from  changing,  holds  the 
gloss  in  the  paints  and  carries  more  oil.  Hence  we  have  more  of  the  binder  to 
hold  the  pigments. 


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